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The Age of Persuasion: How Marketing Ate Our Culture
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The Age of Persuasion: How Marketing Ate Our Culture
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The Age of Persuasion: How Marketing Ate Our CultureConsider the culture of the twenty first century: Each morning, you hear a half dozen ads on the radio before your feet touch the floor. By the end of the day, hundredsperhaps thousandsof marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter Terry OReilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting
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